/ About
Profile
Senior Product Designer with 11+ years of experience crafting intuitive user experiences by balancing user needs, business goals, and technical constraints. Proven track record of delivering user-centered designs that drive business growth. PMP-certified professional combining project management with design thinking.
Experience
2016.08
/
2024.08
Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI)
Senior Lead UX, UI Designer
Hong Kong
As part of the Big Data team, I designed and delivered user-centered solutions for platforms focused on data analysis and leveraging AI technologies, driving measurable impact across diverse industries. Over 8 years, I advanced from UX/UI Designer to Senior Lead UX/UI Designer, taking on increased responsibilities such as mentoring junior designers and leading strategic initiatives.
- Led the design of an AI-driven advertising optimization system achieving a 20% increase in ROI, 15% higher conversion rates, and a 42% reduction in campaign optimization time.
- Designed an AI-powered loan document review tool for bank analysts, boosting efficiency by 30% through automated workflows and intuitive interfaces.
- Designed UX/UI solutions across financial, regulatory, and marketing platforms, streamlining workflows and enhancing decision-making.
- Partnered with AI engineers to craft predictive modeling interfaces, improving user engagement and data clarity.
- Conducted in-depth user research to align product development with end-user needs.
2015.10
/
2016.08
Tink Labs Limited
(The first billion-dollar start-up 'unicorn’ in Hong Kong)
UX, UI Designer
Hong Kong
- Designed user experience for “handy” mobile platform used by international hotel chains
- Created solutions through user needs analysis, prototyping, and user testing.
2015.01
/
2015.09
Shenzhen Soft Star Network Co., Ltd
Lead Designer
Shenzhen, China
- Led social media app design, achieving 10,000+ user activations in the first month.
- Redesigned onboarding flow and created design specifications for agile development
2013.07
/
2014.12
QVOD Technology Co.,Ltd
UX/UI Designer
Shenzhen, China
- Designed web and mobile interfaces for streaming platforms with millions of users.
- Developed UX solutions for content discovery and subscription features
2013.01
/
2013.07
Lamabang Technology Co., Ltd
(Former leading parenting social platform with 10M+ users in China)
Contract Solo UX/UI Designer
Shenzhen, China
Led the complete redesign of the Lamabang app (version 3.0), a social platform for mothers with 10M+ users. Collaborated closely with the Product Manager and Developers to transform the user experience and interface, significantly enhancing usability and engagement. The revamped design played a key role in securing millions in funding and reinforcing the app’s position as a leading platform in its category.
2011.07
/
2012.03
Bosch Thermotechnik GmbH
UX/UI Design Intern
Stuttgart, Germany
- Gathered user testing feedback for the Junkers home app and implemented revisions to the UI design based on the feedback.
- Delivered design assets to the development team for implementation.
Skills
UI/UX Design
- User Research & Testing
- Information Architecture
- Interaction Design
- Design Systems
- Wireframing & Prototyping
- User Journey Mapping
- Visual Design
Tools
- Figma
- Sketch
- Adobe Suite (Illustrator, Photoshop, After Effects, Premier, Indesign)
- Cinema 4D
- Rhinoceros 3D
- WordPress.
Development Collaboration
- HTML/CSS/Javascript fundamentals
- Design-to-development handoff
- Technical feasibility considerations
Education
Muthesius University of Fine Arts and Design, Kiel, Germany
M.A. Industrial Design (Interface Design)
2010 – 2012
East China University of Science & Technology, Shanghai, China
B.A. Industrial Design
2005 – 2009
Languages
English: Professional working proficiency
German: Certified at C2 level
Chinese: Native